Fooble

About Fooble

Fooble is an iOS app that matches users with their perfect recipe based on the food in their pantry and cravings. To reduce food waste by ensuring that all food purchased for the home is USED

The Team

Summary

My Role: UX Designer / Asset Collector

Timeline: April 7th-14th

Tools: Figma, InVision, Photoshop, Google Suite, Zoom

The Problem Space📝

Our problem space began in finding a solution on we can minimize food waste amongst young households. 

The secondary research that was found to why people waste food were 👇🏾

  • Food Spoilage

  • Over-Preparing

  • Poor Planning

  • Overbuying

 Qualitative & Quantitative Research 💡

The key players affected were young house households without kids, families, and seniors. We decided to focus on young households without kids to help this population learn strategies to minimize food waste earlier on in their life. We mapped out the stakeholder journey as demonstrated here. 

We interviewed young adults and these were the key themes we got from them.

HMW

How might we help young households without kids stay motivated to cook the groceries they have on hand to reduce food waste?

Our User

 

Meet Nino

30 years old, single male, lives alone in LA

  • Pain Points: 

    • Lost motivation

    • Wasting money 

    • Guilt 

  • Goals:

    • Use all groceries purchased

    • Avoid wasting food & money 

    • Learn fun ways to use up groceries

Nino Navigating The App

Design Decisions

We knew that we wanted our app to be as easy & fun for Nino as possible.

  • Simple layouts

  • Friendly, welcoming text

  • Vibrant & happy colors

We merged all of these decision with the swipe & match feature to create a truly exciting & beautiful experience for our Nino to use up all of his groceries.

User Interview Responses

 

Key Quotes

  • “Fun & engaging”

  • “Enjoyed the surprise meal choices”

  • “Simple Recipes”

  • “Swipe usability unclear”

Key Insights
10/12 of our interviewees admitted, that the “Fooble” is useful & they would use it to help them wasting less of their groceries

 The Future of Fooble 🔮

  • Revised swipe functionality and make it more clear 

  • Push notifications “Ready to see today’s recipe match?” to have the user coming back 

  • Team expansion and industry partnerships with retail stores to show best prices for foods and possible marketing channels.